1:1 by-your-side coaching that helps perfectionist service providers simplify their pitch, tell the right stories, and close deals faster—often within their next conversation.
I come up with “custom pitch-stories” for over-explainer entrepreneurs and experts. They use that to close deals in their next conversations… even if they hate selling.
“Hey Drew. Just wanted to call and say thanks for that conversation last night. I went out today, and got two clients with it.”
What?!
What was Armando even talking about?
Armando was a client who I’d been helping with his website and social media.
But I’d hit a wall.
We couldn’t move on until I figured out why Armando was so special.
So rare.
So one-of-a-kind.
Not just his offer.
Sure, we’d need to figure that out too.
But beyond that, why would anyone pick him specifically?
With his expertise and ideas, it wasn’t only important to figure out who could really use his help …
But what that person would need to hear and see in order to trust Armando, and give him a shot.
Armando was a Business Profit Coach—completely qualified to help a lot of business owners. He was an Einstein with numbers, had a stack of leadership certifications, and had built multiple multimillion dollar businesses.
And a natural sales pro, to boot.
Yet, he was getting rejected.
Now HOW, exactly, do we make his competitors irrelevant?
Now listen…
I’m no expert at building an $87M business (like Armando has).
But I noticed he needed a simple, easy-to-digest “recipe” that was unique to ONLY him.
So I just wove his promises into his own pitch framework.
My client, Armando, became the only one on the planet who could promise exactly what his prospects were looking for—in a super-simple way that made perfect sense to them, instantly.
And he was the only one who would EVER have this winning method.
No one else had it.
No one else ever will.
How could they? It was bespoke to him.
All his prospects needed to know was:
When it’s a match, the first answer is an emphatic “Yes!”
And the second is a, “No. I’ve never come across anyone to have the cheat codes like this!”
The truth is: Get in the weeds and share solution-landmines… and you’ll blow the entire deal.
Your prospects … ?
In fact, ALL OF OUR PROSPECTS… ?
They don’t care how you get the knots out of the Christmas lights.
They just want someone to show them a tangible plan that puts them at ease, that their tree will be glowing come dusk.
Funny how simplicity wins every time.