Memory Hackronyms
It could be worse
ICBW
That silver lining is often difficult to see.
I could be wrong
ICBR
Get it? “Wrong” starts with a W… but ICBW is already taken.
Going through the motions
GTTM
For those times when you’re not into it; you’re just GTTM. Or on a positive side, things are so on autopilot, it’s what you’re freed up to do: GTTM. Pronounced “Get ’em”
One thing at a time
OTAAT
Repeat to self 50 times when spazzing about things, many of which are likely to be outside of your control,
Out Of your control
OOYC
Stop freaking out over things you can’t control. Pronounced “Ooo yick”
Do what you can and don't worry about the rest
DwyCadWtr
Often an essential reminder to those who can’t seem to shake what others think about them. Pronounced “Dwy Kad Water”
do what you can and don't worry about things out of your control
DwyCadWatOoyc
Yeah. Refer to the previous one. See what’s going on here? You can just start having fun with these. We can apply Mix and match to more than just bikinis.
Proprietary method for success
PMS
No, it’s not what you’re thinking. It’s not referring to the color matching standard. It’s referring to something that relieves value-givers of cramps.
Story telling document
STD
No this is not a “Save the Date” that engaged couples send to friends and family. It’s the single, one-pager that graphically tells YOUR story—AS WELL AS your prospect’s story (that you are going to guide them through). It also connects the emotional with the logical—visually—within seconds.
Don't make me think
DMMT
The best systems and the best copy is written in a way where your users or your market don’t have to think. Stop assuming. Start spelling it all out.
What I Throw Rocks At
WITRA
Crucial to your marketing message. Do you think you can please everyone and coddle everyone’s philosophies? Wrong. It bodes well to those who can be divisive. How does one go about that? You find the things that annoy you and throw rocks at those things.
"Endless Content Idea Generator"
ECIG
This is really the same thing as your PMS or your visually laid-out STD. When you have it, you refer to it and ONLY it, to dictate what to build, create, edit, write and develop.
Reverse-engineer from the response you want
RefTryW
Also known as “The Jeopardy Method.” Under the “Harmonize” pillar of the HUDGE Factor, one must pretend they just got the response, “How do you do that?”
It’s a question. And it comes from someone dying to learn something specific from you. You need to reverse-engineer what precedes that response.