“Hey Drew. Thanks for that conversation last night. I took it, went out today and got two clients with it.”
– Armando G
/say • wuht’/: the Aha moment; a point of stark realization that life will look different from here, forward
Armando: “Hey Drew. Thanks for that call last night. I took what you said, went out today and got two clients.”
Me: “Ah that’s cool. Two clients, eh? Good for y…
… Wait, say-whuhht!!?”
A simple framework transformed Armando’s business overnight—literally.
After months of frustrating networking events, polite nods, and zero conversions beyond the evening’s acquaintances and hors d’oeuvres, a single Zoom call changed everything.
Within 24 hours of implementing his new Hudge Factor framework, Armando closed not one but two new clients.
Even more remarkable: one of those prospects evolved rather quickly into a six-figure client.
What had been an exhausting uphill battle suddenly became effortless.
For this seller of experience and wisdom, his bespoke-yet-simple sales framework didn’t just improve his pitch—it unlocked a six-figure “side hustle” that leveraged decades of business expertise he already possessed.
Armando had almost 40 years of business experience under his belt.
He was savvy with numbers and a genius at sales strategies. So what was the disconnect?
After the decades of success and lessons he learned in the School of Hard Knocks, he set out to share his wisdom through becoming a Business Coach.
And set out to earn a few certifications, thinking that would set him up to appear very qualified.
Armando believed his impressive certifications would do the selling for him. So he:
The reality?
His ideal clients weren’t browsing certification listings.
Worse, those directories only positioned him in a sea of identical-looking competitors. Certifications earned respect but didn’t drive sales.
Armando’s strategy at networking events was solution overload. He would:
COMPLETELY TURNED. DOWN!
Despite attending paid networking groups (e.g. Chamber of Commerce, BNI, etc.), Armando’s conversations consistently ended with polite appreciation but zero commitments for further conversion.
The problem wasn’t his expertise—it was that his information-dumps left prospects paralyzed rather than persuaded. An overwhelmed mind doesn’t move forward—meaning not only avoid buying—but they don’t even commit to a next step!
Maybe polite nods and a brush-off.
Maybe completely ghosted.
No matter how ya spin it: he certainly wasn’t getting any clients.
The breakthrough came during an evening Zoom call. Rather than focusing on Armando’s credentials or adding more tactics to his approach, we identified a fundamental structural problem: his expertise needed a framework.
By extracting the patterns from Armando’s most successful client engagements, we developed a simple, repeatable four-step “path” that organized his expertise into a coherent journey. This framework wasn’t about creating new content—it was about restructuring what he already knew into a digestible, compelling sequence.
The framework did three critical things:
Most importantly, this framework wasn’t just a pitch tool—it became the organizing principle for his entire business.
Everything from casual conversations to formal presentations followed the same four-step path, creating immediate clarity for prospects who previously felt overwhelmed.
The immediate impact was undeniable: two new clients within 24 hours of implementing the framework.
But the long-term transformation proved even more powerful.
One of those initial clients eventually expanded into a six-figure relationship—something that had never happened in Armando’s business before. Why? Because the framework didn’t just help close the initial sale; it provided a clear roadmap for the entire client journey, creating opportunities for natural upsells and expanded engagements.
Beyond client acquisition, the framework revolutionized Armando’s entire business approach:
The framework transformed Armando from a certification-collecting networker into a confident, focused profit coach with a clear message.
What had been a struggling consulting practice became a six-figure business built around his framework—not just his knowledge.
Most importantly, Armando discovered that his expertise wasn’t the problem—it was how he communicated it.
With a simple framework, the very same wisdom that previously overwhelmed prospects now converted them into clients.
BEFORE The NDC Framework
For Armando’s Business:
For Armando’s Prospects:
AFTER The NDC Framework
For Armando’s Business:
For Armando’s Prospects:
This dramatic before/after contrast demonstrates why a proprietary process isn’t just a marketing tool—it’s a complete business transformation. The same knowledge and expertise that previously overwhelmed prospects became instantly valuable when organized into a simple framework.
The four-step path didn’t just help Armando communicate better—it transformed how he thought about his entire business.
Everything from casual conversations to content creation to client delivery became aligned around a single, powerful framework.
Most importantly, this wasn’t about creating something new or changing who Armando was as a coach. It was simply about organizing what he already knew into a structure that prospects could easily grasp, remember, and act upon.
